Owner, Creative Director, Marketing and Branding Specialist
Kelly cut her marketing teeth some 25 years ago on a quintessential kids product: breakfast cereal. As a brand manager for Kraft Foods, she launched and managed Post cereals, which in turn launched her on a career path that has included agency work and being an independent consultant.
Now, after more than two decades of strategic marketing, branding and web design on behalf of clients in a variety of industries, Kelly has rekindled her passion for the launching brands with strong personality.
Kelly believes all brands must make a personal connection. Consumers make their decisions based on their feelings, and they justify their decision with the facts.
Now, after more than two decades of strategic marketing, branding and web design on behalf of clients in a variety of industries, Kelly has rekindled her passion for developing and launching brands.
Helping brands, businesses and professionals reach their potential is more than a job for Kelly. Her dedication to community-building and enhancing opportunities for students is evident in her charitable activities, which include chairing a $3.75 million fundraising campaign for a school corporation and creating an elementary school read-a-thon and committee work at Indiana University.
Being based in Bloomington, Indiana—one of America’s top college towns—not only helps Kelly keep her finger on the pulse of America’s next generation, it also gives her immediate access to the market for focus groups and other research initiatives. The Kelly King Advisory Board provides quick feedback for brand messaging and design decisions. Kelly knows she does not know all the answers, and her opinion is not always the right for the brand, but she does know how to get the feedback and answers through her Advisory Board and connections throughout North America.
Of course, when you are dealing with the Next Generation, there’s no research like raising children of your own. Having a teenage girl and a tween boy at home gives Kelly unique insights into today’s youth, from how they think to how they communicate—to what really matters to them.
- Co-Chair, Foundation of Monroe County Community Schools $3.75 million “Taking Action for Kids & Community” Campaign
- Board Member, Foundation for Monroe County Community Schools
- Fundraising Chair and Creator of the Love2Readathon program for Rogers/Binford PTO
- Trustee, First United Methodist Church
- Member, Indiana University Colloquium for Women Steering Committee
- President / Vice President / Secretary, Bloomington Boys & Girls Club Auxiliary
- Sunday School Teacher, First United Methodist Church
- 2010 Community Partners Award, Asset Building Coalition
- Judge, 2009 MBA Case Competition, Kelley School of Business, Indiana University
- Mission Not Impossible Award
- “Branding,” presented to the Bloomington Chamber of Commerce 2009, lunch workshop series
- “Marketing to Women,” presented at the Indiana University Colloquium, Lilly House, Indianapolis
- “Branding for Not for Profits,” presented to the Southern Indiana Association of School Foundation Executives
Graphic Designer, Programmer, & Illustrator
Jamie is an accomplished designer with a unique balance of creative and technical expertise, coupled with a strong background in print and web design. Jamie is also a Photoshop wiz and has a strong passion for fine art photography.
She graduated from Kendall College of Art and Design with honors and a BFA in Illustration & Graphic Design. As part of the design team she works hard to deliver creative, meaningful messages for the clients.
Intern, Graphic Artist
Chelsea is from Muncie Indiana. She is a senior at Indiana University pursuing a bachelor’s degree in Studio Arts from the College of Arts and Sciences with a minor in art history.
Illustrator, Designer, Artist
Jenna represents herself as a fine artist, interior designer, and a graphic designer. She is a graduate of Indiana University Bloomington with a BS in Interior Design and minors in Art History and Entrepreneurship.
She has worked in commercial and residential interior design settings, all while creating a name for herself and being involved with independent projects.
Professional Photographers of America Masters Certificate holder.
Mary Roberts Henderson
Public Relations & Copy Writing
Mary Roberts Henderson is a 25-year public relations professional serving Bloomington area businesses as well as clients based in Chicago and Washington DC.
She has experience working for a wide range of clients—from major corporations such as Kodak and Diebold, Inc. to non-profits and small businesses—in a variety of industries, from healthcare and medicine to banking and real estate.
Her work crafting news releases and pitching local and national press has garnered media coverage around the globe, from Newsweek and CNN to the Indianapolis Star and New York Times. She is also an author of the award-winning website radiologyinfo.org, which provides patient information on imaging studies, and the Better World Report, a compendium of inspiring stories behind technological innovations improving lives around the world.
- Founding Committee Member
- Volunteers in Medicine
- Volunteer, Shalom Community Center
Finance & Operations Manager
Alisa is a long time resident of Bloomington, Indiana where she has served as a community leader and volunteer. She has many years of experience in small business operations and management. She has lead large projects and events for local non-profit organizations and currently serves as a founding member of the Council for Women’s Philanthropy Indiana University and as a member of the Board of Directors and Executive Committee of the Bloomington Hospital Foundation. Alisa earned a B.S, in Finance from Indiana University’s Kelly School of Business. She is currently pursuing a Master’s degree in Philanthropic Studies at the Center on Philanthropy at Indiana University-IUPUI. Alisa brings a broad range of leadership, project management and small business management skills and to our team.