Happy Hour will have a new meaning in Bloomington, Indiana when Bloomington Body Bar opens in Renwick Plaza. The new fitness studio, owned and operated by Suzy Yeagley, will offer a ‘mix’ of smart fitness methods. The studio takes a fun, social approach to getting in some serious exercise. Suzy challenge KKC to create logo that resembled ‘Zen meets Z “. The design team played with the floating B3 icon, then purchased the perfect designer font to use for the style of the shapes and the words. Once the black and white logo was established in vertical and horizontal format, a style-guide was created, which included the color scheme and rules for usage on printed materials and the web.
Kelly will be teaching at the upcoming Social Media Marketing Series in Bloomington IN.
This program will help your business develop and kick start your social media plans in a fun and interactive environment. You will walk away with a road map to make the most of your time and money. In this four part series taught by industry professionals, you will learn:
- Why your brand needs to be ‘social’
- Why you need to use certain tools and not use others
- Why you need a positioning statement and strategy before you get started
- Why you need to commit time and resources
- Why you need to put time and thought into your messaging
- Why you need to know some consumer psychology and methods of persuasion.
Course Number: 40500-122
Instructors: Kelly King and Jared Beard
Location: Gayle & Bill Cook Center for Entrepreneurship, 2088 S. Liberty Drive, Suite 114
Cost: $225 (includes workbook and all 4 sessions)
Dates: October 10th, 17th, 24th and November 1st
The answers to these questions will be explained using tactical suggestions, real world examples, online resources, tips, and tools.
Session 1: Overview
Learn why you should jump on the social media band wagon. We will explore the latest trends and consumer behaviors, discover the social media platforms you should be using, learn how to use social media to connect with your market, colleagues, and clients, and hear real-life examples. Learn how to manage and measure your social media presence in platforms such as Facebook, Twitter, LinkedIN, YouTube, Google+ and Pinterest.
Dates: Oct. 10, 2012
Session 2 : Branding and Persuasion through Social Media
In this session, you will define your goal and strategy for using social media. We will discuss personal versus business brands, core values, identity systems,
tone, positioning yourself as an expert, engagement, customer service, storytelling, and building a social community.
Dates: Oct. 17, 2012
Session 3: Generating Leads and Boosting Sales through Social Media
This session will explore ideas to grow your connections, create a pipeline of leads, and ultimately increase your sales through social media. Inbound marketing, business-to-business strategies, advertising, contests, and promotions will be discussed.
Dates: Oct. 24, 2012
Session 4: Advanced Social Media Technology, Tips and Tricks
In this session you will learn how to efficiently provide quality content on a consistent basis. Understand engagement and influence scores and why they matter. We will conclude by exploring different social media management programs that can help you control content and provide meaningful analytics for you to evaluate your return on investment (ROI).
Dates: Nov. 1, 2012
Sign-up will be available soon for this event. If you have any questions, contact Noel Niehaus at (812)330-6261.
Kelly King Creative has launched a Facebook Sweepstakes Giveaway for Gleener, the ultimate fuzz remover. The contest ties Tory Burch’s philanthopy with Gleener’s goal to get more Likes on its Facebook Page. All proceeds from the bags go to providing meals and $50,000 in micro-financing and mentoring which will empower children and women by investing in their futures. There is no catch, and no purchase necessary to enter. The campaign will be promoted the through its website, Facebook, Twitter and Pinterest.
To participate contestants must LIKE Gleener from their computer (contest app does not work on mobile version of Facebook) then enter their name and email address for a chance to win a TORY BURCH FEED Bag. For every 200 new LIKES Gleener will be giving away one FEED bag as a prize.
For more information on the contest follow the links below:
Kelly King Creative received this award for it’s online marketing campaign, “I’d Rather Be Reading” for the Category of Activist/non-profit websites. This fundraising campaign was created for the Foundation of Monroe County Community Schools ‘no show ball’ on New Year’s Eve 2012.
About the Horizon Interactive:
The Horizon Interactive Awards is a prestigious international competition recognizing outstanding achievement among interactive media producers. Each year, the Horizon Interactive Awards receives hundreds, if not thousands of entries from all over the world. A panel of industry professionals, from diverse multi-media, graphic design and marketing backgrounds, review the entries to determine the work that is to be recognized.
On April 5 Kelly participated in a panel discussing credit protection, financial management, social media, and the impact of an education.
The campaign will include radio ads and a loyalty coupon card program. Big brand marketing is happening in this little store!
Kelly to speak to marketing class at IVY Tech Gayle and Bill Cook Center for Entrepreneurship on Thursday, Feb 16 at 6:00 pm.
Kelly King Creative just landed a new client – GLEENER, from Montreal, Canada. Kelly King Creative will be writing and helping execute the marketing plan for GLEENER, the ultimate fuzz remover into the USA.
Gleener is an innovative device to remove pills and fuzz from almost any kind of garment. Plus — it actually works! It is the only product on the market with three fabric-sensitive blades and it does not require any batteries. As a bonus, there is a high quality lint brush at the end of the handle.
Kelly King Creative is working on trade show materials, press releases, magazine print ads, Facebook promotions and other social media marketing to create a buzz for the Gleener launch.
The Kelly King Creative Youth Advisory Board members participated in a focus group for The Gleener, a new product originating in Canada, that removes the pills and fuzz from a variety of fabrics. Each group member was given a sample of The Gleener and then provided feedback through an iphone to questions posed by the product inventor located in Montreal, Canada. The Board gave their input on the product design, packaging, instructions, distribution, target markets, messaging, website and advertising. The entire session was videotaped and sent to the client. Kelly King Creative is providing marketing services to launch The Gleener into the USA in 2012.
Schools’ foundation fundraiser a virtual party this year
December 15, 2011
Each year, members of the Foundation of Monroe County Community Schools and the community throw on their party shoes and ring in the new year during the foundation’s annual gala fundraiser.
This year, the foundation is doing things a little different by asking community members to stay home and instead take part in a virtual party aimed at both raising funds and promoting reading.
“We just thought everybody is so busy at New Year’s, maybe this is an opportunity to promote reading and have a fundraiser at the same time,” said foundation executive director Sara Neeley. “And everybody’s invited!”
“I’d Rather Be Reading!” is a virtual party where people can stay home, read and then blog with the foundation’s virtual family and guests about what they are reading.
Ticket sales from the event will support MCCSC literacy programs by providing additional books and programs in the classrooms.
Neeley said she is excited to not only raise funds for MCCSC classrooms, but to also help spread the word about the importance of reading.
Prior literacy data showed 30 to 37 percent of MCCSC students are reading below grade level.
“Regardless of how much money we raise, this campaign will help bring awareness to this issue, and hopefully get parents reading more with their kids,” Neeley said.
Founded in 1973, the foundation has continued to work closely with schools and the community to help equip teachers and classrooms with the needed tools and equipment to teach MCCSC and by providing student scholarships.
That includes purchasing approximately 1,700 books for MCCSC libraries.
Foundation member Kelly King, of Kelly King Creative, helped create the E-Book invite that can be downloaded from the foundation’s website.
King said she is excited about the “different and impactful” approach the board is taking this year, which she hopes reaches more families in the community.
“It’s engaging the entire community that makes it so different,” she said. “We are connecting more with our target audience, which is parents with kids in our school system.”
Tickets for the event are available through the foundation’s website: mccsfoundation.org. Donations of $100 or more will receive a New Year’s Eve “Stay-at-Home” kit.
This year the Foundation of Monroe County School Corporation put a unique twist on their New Year’s Eve Celebration by throwing a virtual party with the Page Family. The Foundation put us to the task of creating a “no-show ball” for their fundraising event this year.
The purpose of this event is to raise funds for literacy programs in the schools, so we literally started our project with a table full of kindergarten level books to inspire our unique invitation – an easy reader booklet. Within a couple of hours the Page Family came to life, along with their dog Spine to tell the story of the concerning literacy levels in our school system and how the Page family wants to step up to help solve the problem by donating the money they save by not going out on New Year’s Eve. Twelve hundred books were mailed to a targeted list and the entire community was encouraged to read the e-book online.
We added a social media element to the campaign by inviting friends to connect with the Page Family on New Year’s Eve through the online blog, Facebook or Twitter.
Response to this unique campaign has been very positive. To date they have raised over $7000 without any corporate sponsorships.
You can see more examples of this project in the work section by clicking here.
Kelly King Creative now offers custom Facebook Fan Pages.
A professionally designed custom Facebook Fan Page gives instant credibility to your business. Want a Facebook Page that put your brand in the same league as the big dog brands (Coca-Cola, Walt Disney Company), with graphics, links and animations right in the tab? Your only about seven days away from seeing that happen.
The GPS Guide to the Teenage Brain booklet was recently featured in a TV news report on marijuana use in Marion County, Indiana.
We customized this booklet for Nancy Beals, director of Drug Free Marion County to use as part of her prevention program in the Indianapolis area. The booklet is as a guide for parents to help them navigate their teen through risky territory. The booklet is also loaded with the latest research on the growing teenage brain and why it causes tweens and teens to sometimes make bad choices.
We also know that parents really do have the strongest influence on their teen’s behavior.
What’s the biggest deterrent to your kids’ using drugs and alcohol? It’s you.
Look at the facts: Kids who learn from their parents or caregivers about the risks of drugs are 36% less likely to smoke marijuana than kids who don’t. 50% less likely to use inhalants. 56% less likely to use cocaine. 65% less likely to use LSD.
Still think there’s not much you can say or do? You are the most powerful influence in your child’s daily life. But anti-drug parenting strategies rarely are instinctive, even for the best of parents. The 21 tips that follow can help you turn your child away from the drugs that seem almost inevitable nowadays. You can do something. And you can start right now.
Barry R. McCaffrey
Office of National Drug Control Policy
If you are interested in ordering customized “GPS” booklets for your organization, talk to Kelly King at 812-369-6199.
We Just received our second order for our new booklet called “Your GPS to the Teenage Brain.”
This Booklet is for prevention agencies to help educate parents about the new research regarding the teenage brain.
It is loaded with tips and practical advice on how to help teens navigate the risky territory.
It is a royal treat to have a client like Sylvia McNair, not only because she is an amazingly talented singer and actress with a personality that is full of spunk, humor and love, but she trusted me to use my talents to help her recreate her personal brand and develop a website to showcase the “NEW Sylvia.” This article in RAVINIA Magazine proves that our hard work getting the site just right, and keeping it up to date has paid off. The writer mentions her website twice, quoting from two different pages to describe Sylvia’s new image.
The goal for Sylvia’s site is to make it “authentic Sylvia”. She has a story to tell and her music has so much more meaning now with all of her life experiences. Knowing her story and her passion for life, love and music, makes watching her perform even more meaningful and inspiring. Sylvia is much, much more than an incredible voice. Her presence and her generous spirit are gifts to all wherever she appears—from the stage to an orphanage in Africa.
On June 29th I flew off to Santa Fe to attend a seminar call Write More Good that was held by The Smart Center, which is a fabulous program focused on training for creative people. Boy, do I have better appreciation for the time, sweat and many yellow pads of paper that go into crafting the clever words that make an ad REALLY compelling, entertaining and effective. Our instructor, Wayne Geyer is hands down a leading expert in this field. He lives and breaths clever writing, often with a twist of humor. He makes it look so easy. I’m here to tell you, it is not. We wrote, critiqued, wrote more and critiqued again over three full days. Our final product was a strategically planned ad with a creative flair that would connect with the target market. The real goal was to learn the process, not to get an A+ in writing under such a tight timeline.
A big shout out to my classmates from California, Ohio and Dallas who made this seminar more like a retreat for creative people with many, many laughs.
I use Waynes’ tips and his process almost every day. I highly recommend this seminar to anyone who has to write or even approve creative writing. Or, if you just need a clever ad, call me.
Me ready to WRITE GOOD for you.
The Foundation of Monroe County Community Schools is hosting a week of reading related activities designed to focus on the importance of everyday literacy.
In the Monroe County Community School Corporation over 30% of all school age children read below grade level. Despite a strong commitment from school system personnel to urgently reduce the number of children reading below grade level, successfully tackling this issue cannot be achieved without support from the broader community. Bloomington Reads! will serve to remind parents, grandparents, neighbors and employers that raising readers is a responsibility that we all share.
Activities throughout this weeklong effort will include:
• The opportunity for readers of all ages and abilities to read side by side at Bring Your Own Book and Read on the courthouse lawn on April 27 from 11:30 to 1:00. Sponsored by the Bloomington Chamber of Commerce.
• DIGITAL LITERACY: The End of Literacy as We Know It. A thoughtful conversation about the changing face of literacy with the growth of social media. Location: Monroe County Public library on April 27 at 6:30 pm. Sponsored by the Monroe County Public Library and WTIU.
• A presentation by Mike Mattos, a nationally recognized expert, on Professional Learning Communities, and their impact on outcomes for students of all reading and ability levels on April 28 at Bloomington High School South from 7:00 to 8:30.
• A challenge to our community to read a book together on stage and on film at the Farmers Market on Saturday, April 30th from 8:00 to 12:00. Readers of all ages and abilities are invited to help Bloomington read James and the Giant Peach aloud in four hours. Each individual will read one page as we engage readers from all walks of life.
• Distribution of free books for preschoolers and school age children by the Kiwanis Club and the Foundation of Monroe County Community Schools.
• Activities in MCCSC school building focusing on poetry and literacy.
• Community members, adults and children alike, are invited to participate and prove that Bloomington believes that reading is a critical success factor for individuals and for our community.
Kelly to speak at INAPEF conference (Indiana Association of Public Education Foundations) Thursday, March 3. She will do a workshop using her “Working Brand Workbook for Cause Based Organizations” to help school foundation executive directors create a strong brand for their own organization.
In Indiana the Zeller name conjures up the feeling of traditional, wholesome basketball. Over the last decade, Hoosier fans have watched not one but three basketball stars from the Zeller family make their mark in the Indiana history books.
This June, Luke Zeller—who is currently playing in the NBA development league in California—will share his talents with Indiana youth through a series of summer camps. Zeller and his wife Hope, who has cheerleading expertise, will be offering 8 faith-based camps focused on character-building and leadership as well as, of course, basketball and cheerleading.