SOCIAL MEDIA MARKETING SERIES at Ivy Tech Community College – Oct 10, 17, 24, and Nov 1
Kelly will be teaching at the upcoming Social Media Marketing Series in Bloomington IN.
This program will help your business develop and kick start your social media plans in a fun and interactive environment. You will walk away with a road map to make the most of your time and money. In this four part series taught by industry professionals, you will learn:
- Why your brand needs to be ‘social’
- Why you need to use certain tools and not use others
- Why you need a positioning statement and strategy before you get started
- Why you need to commit time and resources
- Why you need to put time and thought into your messaging
- Why you need to know some consumer psychology and methods of persuasion.
Course Number: 40500-122
Instructors: Kelly King and Jared Beard
Location: Gayle & Bill Cook Center for Entrepreneurship, 2088 S. Liberty Drive, Suite 114
Cost: $225 (includes workbook and all 4 sessions)
Dates: October 10th, 17th, 24th and November 1st
The answers to these questions will be explained using tactical suggestions, real world examples, online resources, tips, and tools.
Session 1: Overview
Learn why you should jump on the social media band wagon. We will explore the latest trends and consumer behaviors, discover the social media platforms you should be using, learn how to use social media to connect with your market, colleagues, and clients, and hear real-life examples. Learn how to manage and measure your social media presence in platforms such as Facebook, Twitter, LinkedIN, YouTube, Google+ and Pinterest.
Dates: Oct. 10, 2012
Session 2 : Branding and Persuasion through Social Media
In this session, you will define your goal and strategy for using social media. We will discuss personal versus business brands, core values, identity systems,
tone, positioning yourself as an expert, engagement, customer service, storytelling, and building a social community.
Dates: Oct. 17, 2012
Session 3: Generating Leads and Boosting Sales through Social Media
This session will explore ideas to grow your connections, create a pipeline of leads, and ultimately increase your sales through social media. Inbound marketing, business-to-business strategies, advertising, contests, and promotions will be discussed.
Dates: Oct. 24, 2012
Session 4: Advanced Social Media Technology, Tips and Tricks
In this session you will learn how to efficiently provide quality content on a consistent basis. Understand engagement and influence scores and why they matter. We will conclude by exploring different social media management programs that can help you control content and provide meaningful analytics for you to evaluate your return on investment (ROI).
Dates: Nov. 1, 2012
Sign-up will be available soon for this event. If you have any questions, contact Noel Niehaus at (812)330-6261.