11 Tactics to Optimize Your Blog
Optimizing your blog content is a challenge every blogger faces.
While optimization is a word most frequently associated with search, when it comes to blog content, it extends to getting your content found on social media and other content platforms as well.
11 Tactics to Optimize Your Blog
01
Focus on one or two keyword phrases.
02
Create killer headlines. Headlines do the heavy lifting when it comes to
attracting readers.
attracting readers.
03
Write relevant post URLs. Include keywords in your blog post URLs.
04
Develop amazing content. Provide useful information potential readers
and customers want!
and customers want!
05
Decorate your post with photographic eye candy. Including an interesting relevant photograph increases views. Make sure they’re optimized with relevant file names and alternate text, including your keywords.
06
Guide readers with headings and bullet points. This also enables search engines to determine what’s important and how your content is organized.
07
Link to other relevant content both on your website or blog and on third party websites. Help both robots and humans read your content by giving it context.
08
Use appropriate blog plugins. While the SEO plugins do a lot of the work optimizing your post titles and declaring your keywords, don’t underestimate the ability of other plug-ins to make your blog posts more findable and distribute them effectively.
09
Make blog content spreadable. Beyond making your content findable, think in terms of how can you get prospective readers to consume your content regularly. It can be via RSS, email or social media sharing.
10
Provide relevant social sharing buttons. Make it easy for readers to share your content more broadly.
11
Handcraft post blurbs. Make sure they summarize your article and include the keywords on which you’re focusing.
This post originally appeared on Heidi Cohen on May 6, 2012.
