Have you considered segmenting your market to specifically reach college students? It is worth investing some special attention to these kids with opinions and cash to spend.

NARROW AGE RANGE: This demographic  is almost exclusively 18-24 years old. That means you can craft your message to a degree that’s almost impossible with general marketing techniques. You can make a stronger connection through your copy and visuals. This age range is also key to building brand loyalty. After all, what’s better than a customer today? A customer that comes back tomorrow.

SPENDING POWER: Today’s college students have tremendous amount of disposable income. According to the National Center for Educational Statistics, more than 18 million US college and university students spend well over $200 billion annually. Heck, seven billion is spent on beer alone!

COST EFFECTIVENESS: The most effective college marketing strategies don’t have to be the flashiest or most expensive. Social media can be a very cost effective way to reach them through their digital world. Students appreciate a simple, clear message that offers value. They are sharp consumers who will quickly spread the word to their friends when they are delighted with a product or service.